Scope of Services and
What to Expect
This page covers the range of services I offer—web design, brand creation, ongoing support, and more—along with what you can expect when we work together. Explore the details and get in touch if you have any questions!
Brand Creation
My brand creation services are designed to build a cohesive, authentic, and impactful brand identity for businesses. This includes everything from strategy and messaging to visual design and digital assets.
I Can Do . . .
Brand Strategy & Development: Develop a comprehensive strategy, including target audience analysis, dream client analysis, messaging framework, and establishing brand voice, style, and tone.
Visual Identity Design: Create essential visual components, such as color palettes, typography suggestions, and several logo concepts using AI to refine ideas.
AI-Assisted Logo Creation: Offer several logo ideas, allowing up to three revisions. AI-enhanced designs may not be suitable for trademark registration. Please see my disclaimer.
Digital Asset Creation: Based on the client's needs, create digital assets like social media graphics, icons, and templates for websites or marketing.
Revisions & Feedback: Typically include three rounds of revisions. Feedback is managed through the client portal and handled case-by-case.
Copywriting: Provide copywriting for brand stories, taglines, mission statements, and more. Several rounds of revisions are included within reason.
Client-Focused Process: I offer my clients detailed questionnaires and mood boards to guide the branding process.
I Don’t Do . . .
Trademark Services or Legal Advice: I do not provide trademark services or deep competitor research; clients are advised to consult specialists in these areas if interested or needed.
Physical Product Manufacturing or Management: I am not responsible for manufacturing, printing, or determining print sizes for products. Can help create correctly sized files if needed if dimensions are known.
Unlimited Revisions or Rebrands: A complete rebrand after the initial design will require a new package or fee of at least 50% of the original cost, up to my discretion.
Complex Branding Add-Ons: At this time I do not offer specific add-ons for branding services.
Web Design
I Can Do . . .
Service-Based Website Design: Design websites tailored for service-based businesses, including scheduling and course integration. Course creation is a separate service.
Responsive & SEO-Ready Builds: Ensure every site is mobile-responsive and includes basic SEO setup (meta tags, alt text, keyword integration).
Content Development Support: Offer help with developing written content and curating images for your site.
Basic Technical Setup: Assist with domain registration, hosting setup or transfer, and integrating payment gateways like Stripe or PayPal.
Initial Setup of Analytics: Add Google Analytics keys to your site, provided by you.
Ongoing Support Options: Offer maintenance plans starting at $150/month or $1,600/year for handling SEO and content updates, website subscription renewals, and basic website changes.
Post-Completion Handoff: Transfer the completed website to you with full ownership, giving you control and responsibility over updates, subscriptions, and maintenance.
Add-On Services: Provide setup and management of optional social media accounts and email marketing platforms (Instagram, Facebook, Pinterest, X, Brevo, Flodesk) for an additional fee.
I specialize in creating custom websites for service-based businesses, blogs, and smaller-scale e-commerce sites, using DIY platforms like Squarespace and potentially Shopify in the future.
Each website is built with a mix of custom design elements and templates, tailored specifically for you, the client, for an affordable yet beautiful and unique online presence.
I Don’t Do . . .
Advanced SEO Management: We do not monitor SEO performance, provide analytics reports, or manage Google Workspaces/Console admin.
Full E-Commerce Management: Large-scale e-commerce builds and ongoing inventory management.
Content Creation Without Guidance: Social media and content add-ons will require you to provide specific content or a plan each month. Without this direct input from you, additional fees apply as needed for content creation.
Unlimited Revisions or Major Overhauls: Revisions are limited to minor tweaks within 30 days of completion or under support plans. Major redesigns or new page requests may incur additional fees or require new packages.
Direct Customer Communication: If opting for a social media management plan, I will handle content scheduling and updates but I do not engage with your audience (e.g., responding to DMs, comments, or emails).
Additional Services
I provide various additional services to support your brand and website, from social media setup to course creation.
I Can Do . . .
Social Media Setup & Management: Set up and manage social media accounts (Instagram, Facebook, Pinterest, X) based on client needs, starting at $300 for setup and $200/month per platform for ongoing content management.
Email Marketing Setup & Management: Set up email marketing platforms (Brevo, Flodesk) and manage newsletters for $50 per newsletter or starting at $200/month.
Course Creation & Maintenance: Set up and maintain online courses, including updates and minor revisions, starting at $300/month.
Third-Party Coordination: Manage coordination with third-party vendors or consultants (e.g., SEO marketers, VAs) for an additional $100/month per third-party interaction.
I Don’t Do . . .
Community Engagement or Direct Responses: I do not engage directly with your audience (e.g., responding to comments, DMs, emails).
Ongoing Detailed Reports or Analytics Management: I do not provide monthly reports or manage analytics; clients should consult specialized services for these needs if desired.
Graphic Design Beyond Scope: I do not provide new changes to graphic designs unless part of a new branding package or service agreement.
Ongoing Support
Ongoing support plans are available for clients who want regular updates, maintenance, and support to keep their website and brand assets current and aligned.
I Can Do . . .
Website Maintenance: Handle content updates, SEO term adjustments, basic website changes, and website subscription renewals.
Content Changes & Updates: Update blogs, newsletters, and pages as needed; rates vary by service, complexity, and frequency.
General Troubleshooting: Provide basic tech support for issues that arise; if on a support plan, most things will be managed for you automatically.
Flexible Plans: To best support my clients so you can best focus on your business, I offer monthly or discounted annual plans, as-needed consultation fees, and retainer options based on your needs.
I Don’t Do . . .
Technical Training or Extensive Tech Support: I do not provide in-depth training for website back-ends or advanced technical support. Simple issues are covered under support plans and I can and will make most adjustments for you as requested or as needed; more complex issues may require additional fees, and may vary on a case-by-case basis.
Out-of-Scope Tasks: Work such as competitor research and analysis, app development, complex database management, advanced SEO, and detailed analytics or reporting are outside the scope of support plans or additional services.
What to Expect
Communication
All communication will be managed through the client’s portal and email for clarity and record-keeping.
Phone calls are limited to essential discussions; emergencies can be handled via text.
Timelines & Deadlines
Project timelines depend on the client's responsiveness and availability to provide necessary materials.
Rush jobs or delayed timelines may incur additional fees.
Pricing Flexibility
All pricing is a base rate and may be adjusted depending on specific client needs, extended timelines, or additional services.
Updates & Revisions
All services are subject to the number of revisions outlined in the package details.
Additional revisions, redesigns, or significant changes may incur additional costs.
Ongoing Flexibility
This list is not exhaustive and is subject to change.
Services and fees may be updated to reflect new offerings and better serve client needs.
